17 September 2005

Magic Chef -- flashing advertisement

This advertisement for copper-fabric flashing featuring the Magic Chef Building was published in the April 1950 issue of Architectural Forum. Manufacturers and distributors of architectural products took advantage of the notoriety of particular buildings in the advertisements, particularly when their products were less than exciting visually.

Modern design, technical innovation, and modernist aesthetics are combined for maximum impact.

Advertisement courtesy of the Harris Armstrong Archives, Special Collections, Washington University in Saint Louis.

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